Social ads measured in leads, not likes.
3.56 billion people open a Meta app on an average day (Meta, Q1 2026). Reach was never the problem — attribution is. We build paid social across Meta, LinkedIn, TikTok, and X, tracked to leads and sales through GA4 and call tracking, for a flat management fee.
The three pillars of paid social that performs.
Paid social wins on audience, creative, and tracking — in that order.
Audience & Offer
Targeting is easy; matching the right audience to the right offer is the work. We map campaigns to funnel stage — cold prospecting, warm retargeting, and customer lists each get their own math.
- ICP & audience research
- Funnel-stage campaign design
- Custom & lookalike audiences
- Retargeting strategy
Creative Testing
Creative drives 47% of sales lift (Nielsen Catalina) — so we treat it like media, not decoration. Statics, video, and lead forms tested in structured rounds, with losers cut fast.
- Ad concept & copy development
- Static & video variants
- Lead form & landing alignment
- Structured creative rotation
Tracking & Optimization
Pixel plus Conversions API, GA4 goals, call tracking, and lead delivery through Zapier into your CRM. When lead-quality feedback comes back, budgets follow the buyers.
- Pixel + Conversions API setup
- GA4 & call tracking
- Zapier lead delivery to CRM
- Weekly budget rebalancing
What do social media advertising services include?
Social media advertising services include audience research and campaign build-out, ad creative development and testing, pixel and Conversions API tracking, lead delivery into your CRM, and ongoing budget optimization across Meta (Facebook & Instagram), LinkedIn, TikTok, and X. Reporting runs in a live dashboard with a monthly strategy review.
Platform choice follows your customer, not the trend cycle. LinkedIn earns its higher lead costs for B2B; Meta still does the heavy lifting for most local and eCommerce accounts. And if search demand for your service already exists, we'll usually point the first dollars at Google advertising and grow social from there.
- Audience & competitive research
- Campaign & funnel architecture
- Ad creative & copy testing
- Pixel + Conversions API setup
- GA4 goal tracking
- Zapier lead delivery
- Live reporting dashboard
- Monthly strategy reviews
Published pricing. Open books.
Ad management at 20% of spend — or a flat-rate retainer. Fair warning: paid social needs enough budget to exit the learning phase, and underfunded campaigns produce noise, not signal. Your proposal spells out what a workable budget looks like for your market.
- No setup fees
- No long-term contracts
- Live reporting dashboard
- Monthly strategy reviews
What clients say on Google.
Straight answers about social advertising.
What it costs, which platforms earn your budget, and how we track results. Need search demand covered first? Start with Google Ads management.
Ask us anything Yes — with lead forms, retargeting, and offers matched to funnel stage, paid social fills pipelines. A regional personal-injury firm’s paid media program returned 3.8× ROAS while scaling to 4× the original budget. The failures we see share one trait: cold audiences sent straight to a hard ask.
Wherever your customers already are. Meta casts the widest net and fits most local and consumer businesses. LinkedIn targets by job title and industry — expensive per lead, worth it for B2B deal sizes. TikTok reaches younger audiences with creative-first formats. We recommend a mix in the proposal and let performance settle the split.
If people already search for what you sell, Google usually gets the first dollar — that intent is closer to a purchase. Social shines when demand needs creating: new offers, considered purchases, and audiences you can define better than a keyword can.
Enough for the platform to exit its learning phase — typically a few hundred dollars per week per campaign, more in competitive markets. Below that, the algorithm never gets enough conversion data to optimize, and results read as random. We size it honestly during scoping.
We don’t lead with vanity metrics. Pixel and Conversions API tracking, GA4 goals, and call tracking tie spend to leads and revenue — cost per lead and ROAS, reported in a live dashboard. Impressions and engagement are diagnostics, not the scoreboard.
Ad management is 20% of monthly ad spend with a $500/month minimum — or a flat-rate retainer decided per client. Scoped to platforms, campaign count, and creative volume. No setup fees, month to month.
Let Actuate Media be your competitive advantage.
Tell us about your business and your goals. We'll send back a free, no-obligation proposal — usually within two business days.